Why Is Content Writing Important in Digital Marketing? 7 Reasons That Will Blow Your Mind

On the internet today, attention is more important than ever.

5.44 billion people (about 67% of the world) use the internet — as of April 2024.

The number is expected to hit 7.3 billion by 2029.

That means you’ll have limitless potential when you write and publish content online.

Whatever your niche or industry, content writing is important for your goal if you’re looking for:

• Customers for your products and services

• Freelance gigs

• Job opportunities.

But what is content writing all about?

And why is content writing important in digital marketing?

Read on — You’ll find out.

What is content writing all about?

Content writing is the process of planning, drafting, editing, formatting, optimising, and publishing online content.

Each step in this process ensures that the content is:

• Engaging

• Informative

• Effective in achieving its intended purpose.

Why Content Writing Is Important in Digital Marketing: 7 Reasons You Should Embrace It

In digital marketing, content writing is a strategy that has always worked.

A study conducted by Demand Metric found that:

• 70% of people learn about a brand through articles more than an advert.

• 60% of customers are moved to buy a product or service after reading content about it.

Content writing helps businesses in many ways.

When done right, written content:

• Attracts an audience

• Builds trust and credibility

• Engages and retains visitors

• Improves search engine rankings

• Supports other marketing strategies

• Drives sales

• Demonstrates expertise and experience.

Let’s see how content writing does all these things.

But first: Imagine you own a small gardening business. (I’ll use this for my explanations and examples.)

1. Attracts an audience

As a gardening business owner:

If you write interesting and helpful content about gardening, the post will attract people interested in gardening.

It’s that simple.

So, content writing helps you attract visitors to your website, social media pages, or other online platforms.

2. Builds trust and credibility

82% of people feel more positive about a brand after reading their content (Demand Metric).

See.

Creating accurate and valuable posts consistently on gardening topics like “how to care for plants” will show you know your stuff well.

This will make your audience trust you.

And when they do, they’re likely to return for more.

“More” implies customer loyalty and repeat business.

3. Engages and retains visitors

78% of people feel connected with a brand after reading their content (Demand Metric).

Here’s the truth.

Interesting content keeps people hooked on your website or social media platform.

How?

If people interested in gardening find your content engaging and helpful, they’re more likely to:

• Stick around

• Read other posts

• And return for more in the future.

Think about that.

4. Improves search engine rankings

Including relevant keywords in your articles makes them rank higher in Google search results.

Remember:

Relevant keywords are keywords that relate to your gardening business.

So, when people search for terms related to gardening on Google, your content will show up.

The keywords can include:

• “how to care for plants”

• “gardening tools”

• “how to select good plants.”

Without content writing, using relevant keywords effectively in your content won’t be possible.

Here’s a post on SEO optimisation strategies to learn more.

5. Supports other marketing strategies

Content writing is the foundation of most marketing strategies, such as email and social media marketing.

As a gardening business owner, this means one thing:

You have to write email newsletters and social media posts about how to start and maintain a garden.

Other fantastic marketing strategies include:

• Blogging

• SEO (Search Engine Optimisation)

• SEM (Search Engine Marketing).

Without content writing, these strategies won’t be effective.

6. Drives sales

60% of customers are moved to buy a product or service after reading content about it (Demand Metric).

Sharing practical gardening advice with your audience can convince them to buy your gardening tools or sign up for your class.

Does that sound like it’s rocket science?

Well, maybe.

But all you have to do is teach them how to start and maintain their gardens by writing detailed articles like:

• How to prepare the soil

• How to select the perfect plants

• How to nurture plants to their full potential

• How to choose the right garden tools.

As a gardener, these are things you already know well.

See?

It’s not rocket science, after all.

7. Demonstrates expertise and experience

Content writing is a chance for you to share what you know.

Writing and sharing detailed content on your expertise (gardening techniques, for instance) positions you as experienced.

This improves your visibility on search engines as Google prioritises experience.

That way, you attract serious gardeners and build a strong community out of them.

Finally

In digital marketing, content writing helps you show your expertise and experience. It supports various marketing strategies and drives sales.

Well-written content is vital for achieving your online goals. You can't do without it.

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